(Cannes 2007) Tide: Ketchup

Ketchup don't stand a chance.

CANNES 2007: GRAND PRIX PRINT

AGENCY: Saatchi & Saatchi, New York, USA
CHEIF CREATIVE OFFICER: Tony Granger
EXECUTIVE CREATIVE DIRECTOR: Jan Jacobs, Leo Premutico
CREATIVE DIRECTOR: Audrey Huffenreuter
ART DIRECTOR: Mark Voehringer
COPYWRITER: Jake Benjamin
ILLUSTRATOR: Simon Danaher

Submitted by dalbir on 06/22/2007. This ad has been viewed 3303 time(s).

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Comments

"This month was a tough one, as usual. We didn't want Cannes results to fog our judgement but most of agreed that the Tide campaign is one of the best done last year, specially for it's lateral thinking and great execution.

Close on heels was PSP Guide Dog, another Cannes winner.

http://adofdamonth.com/ads/show/911

Other shortlisted ones:

Playboy campaign "We Support" by BBH Brazil
http://adofdamonth.com/ads/show/713

DDB Paris Big Heads Campaign

http://adofdamonth.com/ads/show/694

Colgate 'Fight Plaque' by Rediffusion Y&R India
http://adofdamonth.com/ads/show/820

and recruitment ad 'hand made posters' by Serviceplan Munich

http://adofdamonth.com/ads/show/659"
by dalbir on 07 / 02 / 2007, 09:53
"I find the Colgate idea from India vewy similar to Tide ad. It seems like the tide ad triggered the colgate idea. "
by Hot Male on 07 / 02 / 2007, 09:58
"I was thinking those are real close up of cloth fabric, till i saw that they are actually army of people fighting. awesome idea. I also like the colgate one, but yes it is too close to tide.

I am surprised that the SPCA thailand was not even nominated."
by Done That on 07 / 02 / 2007, 13:04
"I loved the big heads. How true."
by Anirban on 07 / 02 / 2007, 13:13
"Love this one very fresh in the category. When I saw it in Cannes I had the feeling its Grand Prix. Well done. "
by LoveAd on 07 / 05 / 2007, 21:15
"This is one of those ideas that push you to do better yourself. Simply great!!
"
by wordsmith on 07 / 09 / 2007, 13:26
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