Reborn to be alive (Organ Donor Foundation): Get inside her

Middle_reborn_low
Title: Becoming a donar is probably the only way you could get inside her.

Belgium the law concerning organ donation is very confusing. Everyone thinks he or she is automatically considered as a donor, but in fact you have to register to be a donor. Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also with the male target audience. That's why we placed the following ad in P-magazine, Belgium's leading male magazine.
Media: Print
Country: Hungary
Ad-Agency: Duval Guillaume Brussels
Ad Info: Agency: Duval Guillaume, Brussels
Executive Creative Director: Katrien Bottez, Peter Ampe
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Katrien Bottez
Copywriter: Peter Ampe
Submitted by dalbir on 11/07/2008. This ad has been viewed 990 time(s).
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