DHL Online Tracking 'Courier'

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Title: To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel!
Media: Print
Country: China
Ad-Agency: Ogilvy & Mather, Beijing
Ad Info: DHL Online Tracking ‘Courier’
Client: DHL
Product: 24 Hours Online Tracking
Agency: Ogilvy & Mather, Beijing
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang
Related link: http://www.youtube.com/watch?v=eft4BCVcsE8
Submitted by puppiepoppy on 08/07/2008. This ad has been viewed 621 time(s).
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