Oreo: Elevator
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.
Agency: DRAFTFCB NEW YORK USA
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Submitted by dalbir on 07/23/2008. This ad has been viewed 810 time(s).
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