Israel Cancer Association: Memorial Candle
Remember, every single hour, at least one man dies from a smoking related disease.
Agency: Gitam BBDO,Israel
Agency website: http://www.gitam.co.il
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Photographer: Yisrael Cohen
Published: June 2008
Short rationale: The ad's concept was based on the memorial candles that are customarily lit for the dead.
Submitted by dalbir on 07/23/2008. This ad has been viewed 251 time(s).
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