Ariel Stain Pen: Book
The book was placed in cafes and bookshops and includes an Arial Stain Pen, die cut into the pages for the reader to use. When found, the reader was encouraged to take the book and leave it anywhere in te world, register it at bookcrossing.com, review the book and set it free.
Results: Online reviews and activity based on http://www.bookcrossing.com proved the book to be a bestseller.
Results: Online reviews and activity based on http://www.bookcrossing.com proved the book to be a bestseller.
Agency: SAATCHI & SAATCHI PARIS
Executive Creative Director: Sarah Barclay
Creative Directors: Matt Smith, Derek Green
Copywriter, Art Director: Anthony Falvo, Roy Torres
Submitted by dalbir on 06/10/2008. This ad has been viewed 949 time(s).
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