Versus Cancer Website: Line up

WEBSITE URL: http://www.versuscancer.org

AGENCY: BJL, Manchester, UK
CLIENT/PRODUCT:
EXECUTIVE CREATIVE DIRECTOR:
CREATIVE DIRECTOR:
ART DIRECTOR: Richard Pearson
COPYWRITER: Harinder Bajwa
DESIGNERS: Neil Boote, Ian Patterson
PRODUCTION DIRECTOR: Caroline Marsden
PUBLISHED: January 07

RATIONALE: The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together.

To promote the charity further than just the concert we used the idea that it’s not just the musicians coming together to fight cancer but it’s also the crowd and anyone else who wanted to show their support.

We created a pin badge and online list that allowed people to come together and ‘Line Up’ shoulder to shoulder,
once registered on the site you received a unique number that you wrote onto your badge.

Related link: http://www.bjl.co.uk

Submitted by dalbir on 02/12/2008. This ad has been viewed 518 time(s).

To download this ad in large size, please save the link target over the image. Mac users: To download this ad in large size, please control click on the ad and select 'open link in a new window

0.0/5 Stars out of 0 user rate(s).

  • Currently 0.0/5 Stars.
Back to ads list | Post to del.icio.us | or to anywhere else!

Comments

You need to log in to comment. If you don't have an account yet, you can register!