Vauxhall Motors
The brief was to launch of the new Vauxhall Astra and showcase its panoramic windscreen.
Working to the Astra campaign thought “fall in love with driving again” we faced the tough task of bringing the driving experience to life in an online space.
The idea we came up with was “Photo Journeys”, a microsite that pulls in photographs from Flickr™ to create a virtual journey through which users can ‘drive’ and view through the panoramic windscreen.
“This campaign showcases the new Astra’s panoramic windscreen in a fresh and innovative way, providing a vivid demonstration how rich and engaging advertising can be in the digital space.”
“It is an example of how the advertising world can work alongside the online community without being clumsy or corporate.”
Working to the Astra campaign thought “fall in love with driving again” we faced the tough task of bringing the driving experience to life in an online space.
The idea we came up with was “Photo Journeys”, a microsite that pulls in photographs from Flickr™ to create a virtual journey through which users can ‘drive’ and view through the panoramic windscreen.
“This campaign showcases the new Astra’s panoramic windscreen in a fresh and innovative way, providing a vivid demonstration how rich and engaging advertising can be in the digital space.”
“It is an example of how the advertising world can work alongside the online community without being clumsy or corporate.”
Client: Vauxhall Motors
Agency: Digitas
Name: Katherine Brashaw
Title: Online Communications Manager
Copy Writers: Jim Taylor, Chris Clarke
Art Directors: Ian Owen, Albert Seleznyov
Flash Programmers: Dan Goldsworthy, Trevor Boyle
link: http://www.photojourneys.co.uk.
Submitted by olga.hadjilambri@gmail.com on 09/18/2007. This ad has been viewed 830 time(s).
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Comments
"Nice idea of using flicker. WOuld be nice if we can see the link."
by kreative kat on 09 / 17 / 2007, 20:25
"Who is the agency? Nice concept otherwise..."
by CopyGeneral on 09 / 17 / 2007, 20:29