McDonald’s: Russian Dolls

Middle_russian-big-mac-coupon
Title: During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald’s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Media: Ambient
Country: Canada
Ad-Agency: Cossette, Canada
Ad Info: Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
Submitted by dalbir on 03/04/2010. This ad has been viewed 359 time(s).
Back to ads list | -
1.7/5 Stars out of 3 user rate(s).

  • Currently 1.7/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Comments

You need to log_in to comment. If you don't have an account yet, you can register!



AD ARCHIVE



Content-Type: text/html; charset=utf-8 Set-Cookie: _AdOfDaMonth_session=BAh7CDoPY3VycmVudF9hZG86B0FkEDoYQGNoYW5nZWRfYXR0cmlidXRlc3sA%0AOgxAd2lubmVyMDoQQGF0dHJpYnV0ZXN7FSIOaW1hZ2VfdXJsIgxodHRwOi8v%0AIgxhZF90eXBlIgppbWFnZSIKdGl0bGUiIU1jRG9uYWxk4oCZczogUnVzc2lh%0AbiBEb2xscyAiDmNvbmZpcm1lZCIGMSIJaW5mbyIB1kFkdmVydGlzaW5nIEFn%0AZW5jeTogQ29zc2V0dGUsIFZhbmNvdXZlciwgQ2FuYWRhDTxici8%2BQ3JlYXRp%0AdmUgRGlyZWN0b3I6IEJyeWFuIENvbGxpbnMNPGJyLz5DcmVhdGl2ZSBEaXJl%0AY3RvcjogUm9iIFN3ZWV0bWFuDTxici8%2BQXJ0IERpcmVjdG9yOiBTY290dCBT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%0AbGFzaEhhc2h7AAY6CkB1c2VkewA%3D--b5f352ed71220858462ef8c2429c881a95075e0f; path=/ Status: 500 Internal Server Error X-Powered-By: Phusion Passenger (mod_rails/mod_rack) 2.2.11 X-Runtime: 0.13478 ETag: "295b07b6a5b6fc8f41d694042195e0af" Cache-Control: private, max-age=0, must-revalidate Content-Length: 947 We're sorry, but something went wrong (500)

We're sorry, but something went wrong.

We've been notified about this issue and we'll take a look at it shortly.