Legambiente: Calendar
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| Title: | Don’t throw away what can be used again: even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please, don’t waste this page. Remove it and hang it on your wall.
To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE. |
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| Country: | Italy |
| Ad-Agency: | Euro RSCG |
| Ad Info: | Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi Art Director: Luca Ghilino Copywriter: Michele Picci Music: “We all need to be alone” by The Record’s Published: December, 2009 via: http://www.ibelieveinadv.com/ |
Submitted by dalbir on 02/07/2010. This ad has been viewed 277 time(s).
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